An innovative piece of work from Network Rail, created and developed first and foremost from a web perspective. The report uses a number of interactive information graphics to introduce all of the key areas. Each image includes a number of pop-up text panels when you scroll over, which in turn provide you with an in-depth review of that particular section.

It’s been embedded into the main Network Rail website under the Community & Environment tab. A print version, which is available as a downloadable PDF, was designed by linearising the content and reusing the info graphics.

I feel that this web driven approach is one that we will see more and more during the next year or two, and is the way forward for the main annual report. It provides so much more opportunity to tell the company story.

I think Network Rail's CR report is compelling. Download the print version, to see just how well that works too:

http://www.networkrail.co.uk/aspx/114.aspx