Two good examples of strategic content
To start off I've selected two interesting examples that I feel are well worth taking a look at from the point of view of strategic content. I know that you can view each report on screen as a PDF, I would strongly recommend that you request a hard copy of each as well.
My first selection is the German based group, Metro Group, which is the world’s third largest retail group in terms of sales.
It’s an excellent report overall, although rather bulky at 218 pages.
The reader is provided with a very good level of insight into the ongoing strategy for the business through its ‘Shape 2012’ programme. The strategy narrative covers 15 pages, including an informative interview with the CEO, Dr Eckhard Cordes.
Also, take a look at the magazine, which is inserted in the inside front cover; it talks about the ‘ Shape 2012’ strategy from a customer perspective and includes some lovely photography.
To download the various sections in PDF format or order a hard copy go to: www.metrogroup.de/annualreport
A very visually compelling annual report, well structured with very instructive content. Again an excellent strategic narrative, which starts on page 3 and runs to page 23. I especially like the Strategic ambitions and agenda sections on pages 16 to 23.
The business performance reviews are also well written and extremely informative. There’s a good ‘at a glance’ section on the inside front cover, which also includes the key performance indicators from both a group and divisional perspective.
This is also one of the growing number of reports that includes a comprehensive facts and figures section on sustainability.
Make sure that you look at the online version too, it really does add value, it’s not just print on screen.
Excellent use of charting, tools and video and it even includes a download for E-Book readers.
(to take a look at the online version and to download various sections in PDF format or order a hard copy go to: www.akzonobel.com/report)
I hope that you enjoy these reports
