Reg Pauffley - Communicator

world-class corporate reporting

A thoughtful Review, Nordic style

Finnair's Annual Review, titled 'Logbook', is made up of a collection of well written

articles divided into four chapters, each chapter providing an excellent insight into the

performance, activities, views and future of the airline. To me, the overall design and style

manages to not only capture the personality of the airline, but also to reflect the Finnish

culture very well.

The Review's somewhat understated style is attractive, and the charming illustrations

by Anton Yarkin are appealing. The combined effect is warm and user friendly,

and invites the reader to delve deeper into the various articles.

Apart from taking a look online, I would strongly recommend that you order a hard copy,

because part of the appeal of this Review is its feel when you pick it up and flick through

the pages. It's a tactile treat you won't get with an E-Book.

Go to  www.finnairgroup.com/group/group_12_2.html to download and/or order.  

Click here to download:
Logbook_09_cover.pdf (440 KB)
(download)
Click here to download:
Logbook_09_-_Asia_1.pdf (354 KB)
(download)

Danone 09 - Compelling

Click here to download:
Danone_09.pdf (259 KB)
(download)

An engaging, well written and designed magazine style annual report which is well worth a read. Very reflective of Danone's overall style of corporate communications; open and direct.
It provides the reader with a clear insight into Danone, the current position, the businesses and the strategy going forward. It also includes a good key figures section at the rear with an interview with the executive president of finance.
Great photography by Chris Terry and I really like the way that the contributors are detailed on pages 8 and 9.
 
Go to www.danone.com, click on our company and then click on the 'consult' tab under the interactive annual report 2009.
The navigation is great, let's you look at thumbnails and download the pages in various ways.
One negative - there's nowhere on the website that allows you to order a hard copy
 
Unfortunately the online version, like so many online annual reports doesn't really add much additional value. The home page is visually interesting, but the rest is pretty straightforward. (a bit print on screen) 
 
Click here to download:
Danone_09_contents.pdf (242 KB)
(download)
Click here to download:
interview_with_Frank_Riboud.pdf (40 KB)
(download)