An engaging, well written and designed magazine style annual report which is well worth a read. Very reflective of Danone's overall style of corporate communications; open and direct.

It provides the reader with a clear insight into Danone, the current position, the businesses and the strategy going forward. It also includes a good key figures section at the rear with an interview with the executive president of finance.

Great photography by Chris Terry and I really like the way that the contributors are detailed on pages 8 and 9.

 

Go to www.danone.com, click on our company and then click on the 'consult' tab under the interactive annual report 2009.

The navigation is great, let's you look at thumbnails and download the pages in various ways.

 

Unfortunately the online version, like so many online annual reports doesn't really add much additional value. The home page is visually interesting, but the rest is pretty straightforward. (a bit print on screen)