A thoughtful Review, Nordic style
Finnair's Annual Review, titled 'Logbook', is made up of a collection of well written
articles divided into four chapters, each chapter providing an excellent insight into the
performance, activities, views and future of the airline. To me, the overall design and style
manages to not only capture the personality of the airline, but also to reflect the Finnish
culture very well.
The Review's somewhat understated style is attractive, and the charming illustrations
by Anton Yarkin are appealing. The combined effect is warm and user friendly,
and invites the reader to delve deeper into the various articles.
Apart from taking a look online, I would strongly recommend that you order a hard copy,
because part of the appeal of this Review is its feel when you pick it up and flick through
the pages. It's a tactile treat you won't get with an E-Book.
Go to www.finnairgroup.com/group/group_12_2.html to download and/or order.
